Mobile Business I - Technology, Markets, Platforms, and Business Models
Basic Information
Type of Lecture: | Lecture with Exercise |
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Course: | Master |
Hours/Week: | 2 |
Credit Points: | 6 |
Language: | English |
Term: | Winter 2015/2016 |
Lecturers: | |
Email: |
Content of the Course
Description:
The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.
This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.
Agenda:
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- Tue, Oct 13 at 14:00-16:00 in HZ15
VL01 - Introduction to Mobile Business 1 - Tue, Oct 20 at 14:00-16:00 in HZ15
VL02 - Mobile Telecommunication Infrastructures - Wed, Oct 21 at 10:00-12:00 in HZ15
VL03 - Wireless Internet-oriented Infrastructures and Protocols - Tue, Oct 27 at 14:00-16:00 in HZ15
GL01 - Guest lecture - Marvin Hegen - Physical Mobile Interactions in Mobile Retail Shopping Scenarios - Tue, Nov 3 at 14:00-16:00 in HZ15
VL04 - Mobile Communication Services - Wed, Nov 4 at 10:00-12:00 in HZ15
VL05 - Electronic Business vs. Mobile Business - Tue, Nov 10 at 14:00-16:00 in HZ15
ÜB01 - Technology Basics I - VL02-04 - Tue, Nov 17 at 14:00-16:00 in HZ15
VL06 - Market Structure and Value Chain - Wed, Nov 18 at 10:00-12:00 in HZ15
CS01 - Dr. Carsten Hentrich & Jennifer Kint (pwc) - Case Study Introduction - "How digitization enables innovative Business Models" - Tue, Nov 24 at 14:00-16:00 in HZ15
VL07 - Business Models - Tue, Dec 1 at 14:00-16:00 in HZ15
VL08 - Smartcards and Infrastructures - Wed, Dec 2 at 10:00-12:00 in HZ15
VL09 - Mobile Devices - Tue, Dec 8 at 14:00-16:00 in HZ15
VL10 - Concepts of Mobile OS - Tue, Dec 15 at 14:00-16:00 in HZ15
ÜB02 - Economics Basics I - VL05-07 - Wed, Dec 16 at 10:00-12:00 in HZ15
ÜB03 - Technology Basics II - VL08-10 - Tue, Jan 12 at 14:00-16:00 in HZ15
VL11 - Mobile OS and Security Aspects - Examples - Tue, Jan 26 at 14:00-16:00 in HZ15
VL13 - Acceptance and Success Factors in Mobile Busines - Tue, Jan 19 at 14:00-16:00 in RuW 2.202 Fri, Jan 29 from 16:00-18:00 at "pwc" offices in Frankfurt (Updated on 2016-01-20) CS02 - Dr. Carsten Hentrich & Jennifer Kint (pwc) - Case Study Workshop - Student Presentations and Prototyping of Use Cases
- Tue, Feb 2 at 14:00-16:00 in HZ15
ÜB04 - Economics Basics II - VL11-13 - Wed, Feb 3 at 10:00-12:00 in HZ15
VL12 - Trusted Devices - Tue, Feb 9 at 14:00-16:00 in HZ15
VL14 - Exam Preparation - Questions & Answers
- Tue, Oct 13 at 14:00-16:00 in HZ15
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Downloads:
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- Lecture 01: Introduction to Mobile Business (updated)
- Lecture 02: Basic Communication Paradigms and Mobile Telecommunications Infrastructures (updated)
- Lecture 03: Wireless Internet-oriented Infrastructures and Protocols
- GL01 - Guest lecture - Marvin Hegen - Physical Mobile Interactions in Mobile Retail Shopping Scenarios
- Lecture 04: Mobile Communication Services (updated)
- Lecture 05: Electronic Business vs. Mobile Business (Updated)
- Exercise 01: Technology Basics
- Lecture 06: Market Structure and Value Creation (Updated 2016-02-09)
- Exercise 01: Technology Basics: Solution
- CS01 - Dr. Carsten Hentrich & Jennifer Kint (pwc) - Case Study Introduction - "How digitization enables innovative Business Models"
- Lecture 07: Business models (updated 2015-11-25)
- Lecture 08: Smartcards and Infrastructures (updated 2016-02-09)
- Lecture 09: Mobile devices
- Lecture 10: Concepts of Mobile OS
- Lecture 11: Mobile OS and Security Aspects
- Lecture 12: Mobile Trusted Devices
- Lecture 13: Acceptance and Success Factors in Mobile Business
- Exercise 2: Economic Basics I
- Exercise 3: Technology Basics II
- Exercise 2: Economic Basics I (Solution)
- Exercise 3: Technology Basics I (Solution)
- Exercise 4: Economic Basics II
- Exercise 4: Economic Basics II (Solution)
- Lecture 14: Exam preparation session
- Lecture 01: Introduction to Mobile Business (updated)
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Exam
Information:
The exam is scheduled on February the 18, 2015 from 15:00 o'clock. Check the latest updates at the website of the Examination office (Prüfungsamt).