Chair of Mobile Business & Multilateral Security

Mobile Business I - Technology, Markets, Platforms, and Business Models


Basic Information
Type of Lecture: Lecture with Exercise
Course: Master
Hours/Week: 3
Credit Points: 6
Language: English
Term: Winter 2019/2020
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Content of the Course


The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.


DateTime LectureLinks
15-Oct-19 14-16 VL1 Introduction to Mobile Business I Download
22-Oct-19 14-16 G1 GDPR in Financial Institutions (ING) Download
29-Oct-19 14-16 VL2 Mobile Telecommunication Infrastructures Download
29-Oct-19 16-18 VL3 Wireless Internet-oriented Infrastructures and Protocols Download
05-Nov-19 14-16 VL4 Mobile Communication Services Download
12-Nov-19 14-16 E01 Technology Basics I - VL02-04  
12-Nov-19 16-18 VL5 E-Business vs. M-Business Download
19-Nov-19 14-16 G2 Continental - Cybersecurity in the Automative Domain Download
26-Nov-19 14-16 VL06 Market Structure and Value Chain Download
26-Nov-19 16-18 VL07 Business Models Download
03-Dec-19 14-16 G3 Design Thinking for Mobile Solutions (Carsten Hentrich & Michael Pachmajer -- PWC) Download
10-Dec-19 14-16 VL08 Smartcards and Infrastructures Download
10-Dec-19 16-18 VL09 Mobile Devices Download
17-Dec-19 14-16 E02 Economics Basics I - VL05-07  
14-Jan-20 14-16 VL10 Concepts of Mobile OS Download
21-Jan-20 14-16 VL11 Mobile OS and Security Aspects - Examples Download
21-Jan-20 16-18 VL12 Trusted Devices Download
28-Jan-20 14-16 VL13 Acceptance and Success Factors in Mobile Business Download
04-Feb-20 14-16 E03 Technology Basics II - VL08-10  
04-Feb-20 16-18 E04 Economics Basics II - VL11-13  
11-Feb-20 14-16 VL14 Current Research / Q&A Download