Chair of Mobile Business & Multilateral Security

Mobile Business I - Technology, Markets, Platforms, and Business Models


Basic Information
Type of Lecture: Lecture with Exercise
Course: Master
Hours/Week: 2
Credit Points: 6
Language: English
Term: Winter 2016/2017
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.



Content of the Course


The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.



        • Tue, Oct 18 at 10:00-12:00 in HZ15
          VL01 - Introduction to Mobile Business 1
        • Tue, Oct 25 at 10:00-12:00 in HZ15
          VL02 - Mobile Telecommunication Infrastructures
        • Tue, Oct 25 at 14:00-16:00 in HZ15
          E01 - The Pokémon Go Hype: How Augmented Reality (AR) Is Able to Shape the Digital Future (please bring a laptop to the lecture)
        • Tue, Nov 1 at 10:00-12:00 in HZ15
          VL03 - Wireless Internet-oriented Infrastructures and Protocols
        • Tue, Nov 1 at 18:00-20:00 in HZ15
          VL04 - Electronic Business vs. Mobile Business
        • Tue, Nov 8 at 10:00-12:00 in HZ15
          VL05 - Mobile Communication Services
        • Tue, Nov 15 at 10:00-12:00 in HZ15
          E02 - Technology Basics I - VL02-04
        • Tue, Nov 22 at 14:00-16:00 in HZ15
          VL06 - Market Structure and Value Chain
        • Tue, Nov 29 at 8:00-10:00 in HZ15
          VL08 - Smartcards and Infrastructures
        • Tue, Nov 29 at 10:00-12:00 in HZ15
          VL09 - Mobile Devices
        • Tue, Dec 6 at 10:00-12:00 in HZ15
          VL07 - Business Models (Please note: lecture 7 will be shifted to this date!)
        • Tue, Dec 6 at 14:00-16:00 in HZ15
          E03 - Economics Basics I - VL05-07
        • Tue, Dec 13 at 10:00-12:00 in HZ15
          VL10 - Concepts of Mobile OS
        • Tue, Dec 20 at 10:00-12:00 in HZ15
          VL11 - Mobile OS and Security Aspects
        • Tue, Dec 20 at 14:00-16:00 in HZ15
          E04 - Technology Basics II - VL08-10
        • Tue, Jan 10 at 10:00-12:00 in HZ15
          CS01 - Case Study on IoT Business Models (Michael Pachmajer, pwc)
        • Tue, Jan 17 at 10:00-12:00 in HZ15
          CS02 - Case Study on IoT Business Models (Michael Pachmajer, pwc)
        • Tue, Jan 17 at 14:00-16:00 in HZ15
          VL12 - Trusted Devices
        • Tue, Jan 24 at 10:00-12:00 in HZ15
          VL13 - Acceptance and Success Factors in Mobile Business
        • Tue, Jan 31 at 10:00-12:00 in HZ15
          CS03 - Accenture: Gamification in a Digital World
        • Tue, Jan 31 at 14:00-16:00 in HZ15
          E05 - Economics Basics II - VL11-13
        • Tue, Feb 7 at 10:00-12:00 in HZ15
          VL14 - Exam Preparation - Questions & Answers
          Please send your questions via mail (This email address is being protected from spambots. You need JavaScript enabled to view it.) no later
          than Thursday, 2.2.2017 at 14:00.