Chair of Mobile Business & Multilateral Security

Privacy vs. Data: Business Models in the digital, mobile Economy


Basic Information
Type of Lecture: Lecture 
Course: Master
Hours/Week: 2
Credit Points: 6
Language: English
Term: Summer 2014
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Content of the Course


Course Contents

The majority of business models in the digital, mobile economy heavily rely on the existence of user data in order to enable a value proposition for users. For instance, advertisers use data for the targeting of advertisements whereas others apply it for the personalisation of their service offerings. However, what is beneficial for businesses often becomes of a threat to the privacy of users – especially if highly sensitive data, such as location data, is collected and processed without their consent. Within the digital, mobile economy field and beyond, this course is going to explore the area of conflict between data- centric online/mobile business models and user privacy. The following topics are going to be covered with the following lectures:

        • Lecture 1
          Introduction & Course Organisation
        • Lecture 2
          Mobile Information Systems
        • Lecture 3
          Business Models, Markets and Ecosystems
        • Lecture 4
          Characteristics of Goods in the Digital Economy
        • Lecture 5
          The "Big Four" in the Digital Economy
        • Lecture 6
          Online Profiling (Challenge)
        • Lecture 7
          Personal Data Collection & Usage (Part 1)
        • Lecture 8
          Personal Data Collection & Usage (Part 2)
        • Lecture 9
          Privacy & Privacy Protection (Part 1)
        • Lecture 10
          Privacy & Privacy Protection (Part 2)
        • Lecture 11
          (Mobile) Identity Management
        • Lecture 12
          Trade off between Privacy and Service Value
        • Lecture 13
          Research on Privacy, Identity Management and Mobile Business
        • Lecture 14
          Written Exam Preparation


Studying how privacy regulation might impact economic activity on the advertising- supported Internet: Avi Goldfarb, Catherine E. Tucker (2011) Online Advertising, Behavioral Targeting, and Privacy, Communication of the ACM (54:5), New York, USA. 

The maximum number of students allowed for this course is 32. If the maximum number of students is exceeded, the registration system will offer a waiting list for further potential participants.
Once the registration deadline has expired, all course applicants will be notified via email about their final registation status.
Successfully registered course participants are IN ADDITION required to sign up for the course’s written exam at the Chair of Mobile Business & Multilateral Security in room RuW 2.257 (there will be no written exam sign up via LSF!). The registration period starts on 12.05.14 and ends on 30.05.14.
Unsubscribing from the written exam is also possible until 30.05.14
Further information:
The written exam will not take place right after the lecture, but in the same time period like the other written exams.
The written exam is held in German whereas students are allowed to answer in either German or English.